There's a truth going around the internet marketing world today. The gurus are now saying that you need a product -- an eBook, a video, a CD -- in order to make any real money. That's true enough as far as it goes. To make real money you do need your own product.
But there's a problem with that "Truth"!
It doesn't go far enough. You see it isn't just a single product you need. It's a product line. A set of related products which people can select from -- buying several if that's their choice. Or buying a different one from what you suggest if that's their choice.
It all comes down to choice and getting the most from your customers. And for those of you who need it said clearly -- the only way to get the most from your customers is to give them fair value for their money. And to do both means you need multiple products -- in other words, a product line.
But how can you turn one product into a whole product line?
Here are 3 tips for creating your own product line.
1. Always start with your customer. Let's get something clear. You may have a set of different products some of which will be attractive to only some people. That's cool. That's part of being human. No matter what group we are in we like to do things slightly differently. What you still have is the same customer group.
You need to start by defining who your customer is. You need to describe what they are having problems with. You need to describe what they are afraid will happen. You need to describe what they hope will happen. You need to describe their needs and wants and desires.
You need to do this because no matter what products you hope to sell them you need to be clear in order to motivate them to purchase. They may not purchase exactly what you expect. Cool. Life and people are complex. But you will create a line of products some of which will motivate them to buy.
But it all starts with knowing your customer.
2. Always plan your product line as a group. One of the big problems with creating a single product is that you get so busy creating a business around that low value eBook that you never get time to create a line of products. You'll find yourself so busy generating traffic that you won't have time to create a coaching program or a DVD series or a CD set which would sell for up to ten times the price of the eBook. More for the coaching program in fact! More here ساخت دستگاه
3. Ask you customer for new products to fit into the line. Once you've established a product line as the basis for a new business you'll still need to flesh it out. You'll need to change out poor sellers and add new products. If you consistently ask your customers what their problems are you'll have new topics and new questions to build products around.